The stagnation of the consumption of dairy products at the local level is a burden for the dairy chain, but it is inflated, its impact on the activity.
2016 closed with 194 lts/hab/year, a value similar to the average of the years 2013 and 2014. As we can see in the chart below, the domestic consumption during the 2016 was only 14 lt/hab/year, less than the year 2015. This represents a 5% decrease in the consumption of milk per capita. The same conclusion arises from the curves of billing for the sale of dairy products in supermarkets (where it is marketed 29% of the processed products) that accompanied him and remained up-in the analysis on - the successive price rises in the gondola of the last year and a half.
The indicator itself manifests a significant weight in the equation of the dairy business of the chain all is the sharp drop in exports to the 2016 represented -34% with respect to 2014, the year prior to the crisis. 2016 closed with a mere 17% of exported/produced, and the foreign trade was smaller volume exported from the past 15 years.
MINAGRI: Apparent Consumption
By analyzing the consumption per product and per capita/year, we see a fall of 8.6% (difference is due to the estimation formulae of litres to as the products):
